Chapter One: Certified or Licensed-Okay, Now What? Some Statistics for Thought Get a Grip on 'Holistic!' Ready, Set, Roll! Running A Business List of Holistic Practices Chapter Two: Start Smart! Spice Up Your Business Plan About Business Loans Setting Goals for Your Business Where Should You Begin Your Practice? Legal Issues State Laws Zoning Restrictions and City Registrations Permits Taxes Types of Insurance Liability and Malpractice Insurance for the Business Insurance for You Other Things You Need to Know Chapter Three: Juggling the Numbers Setting Up a Budget Monthly Costs Quarterly Costs Annual Costs Initial Set-Up Costs Taxes Chapter Four: Decor and Much More Choosing an Office vs. Working at Home The Office Option: Parking Renting and Leasing Do Come In! The Inner Sanctum Decorating Sights: Start with Wall Color About White Furniture and Furnishings Lighting/Extras/Smells Take Another Look What Do You Hear? How Does It Feel? Does It Sparkle?

Chapter Five: All Systems GO! Types of Computers What Kinds of Software Do You Need? Using Word Processing Software Using Database Management Software A Note About Recordkeeping Shareware, Freeware, and Open Source Additional Software Staying on Top of It All Help When You Need It Office Supplies You Will Need Professional Supplies Chapter Six: Show Me the Money! Setting Your Fee Sliding Fee Scale Invoicing and Collections Billing Insurance Companies Chapter Seven: Everything is Marketing; Marketing is Everything A Practice Session What Can the Client Expect? Answering Your Phone Returning Calls Email Dealing with People The Talkers The Complainers The Overwhelmed Know Your Policies Slow Pays Working with Vendors Chapter Eight: Spreading the Word: How to Advertise Take a Day To Play What's in an Ad? Who Are You? The Ad Text Time to Get it Down on Paper Visuals/Fonts Advertising Tips When You're ready

Chapter Nine: Advertising Media What Should You Expect from Editors, Ad Reps and Station Managers? Terminology Beginning Business Cards, Brochures, and Ryers Yellow Pages Daily Newspapers Magazines Broadcast TV CableTV Radio Outdoor Advertising Internet, Web Banners, and Email Direct Mail Alternative Newsweeklies Place-Based/Point-Of-Purchase Whole Health Expos and Trade Shows Chapter Ten: Catch' Em and Keep' Em Attracting and Retaining Clients Developing and Tracking Leads Network Like a Fisherman A Return Visit Guaranteed Making Special Deals Boosting Business in a Slump Freebies: Demonstrations, Volunteering, and Public Speaking Press Releases Query Letters and Press Ki ts Chapter Eleven: Common Woes of Sole Proprietors Recognizing Burnout Meditation Exercise The Car Wash The Washer/Dryer Exercise Exercise Can Make a Difference What if it's All Just Too Much? Hiring Help Partnerships and Corporations What to Do if You're Sick Typical Day: All's Well that Starts Well What Else Can You Do? Avoid the Pitfalls